UHF RFID asset tracking and inventory management for Al Daayen — retail, hospitality, events, construction and facilities across Lusail smart city — engineered and delivered by a GCC specialist from our Abu Dhabi base.
Al Daayen, north of Doha, is home to Lusail — Qatar’s largest master-planned smart city, spanning around 38 square kilometres across 19 districts and islands. It brings together high-density residential and commercial towers, malls, the 80,000-seat Lusail Stadium, hospitality and a huge, ongoing construction and real-estate build-out that defines the municipality’s economy.
That build-out and its finished districts run on physical assets: construction materials and plant across the sites, retail inventory across the malls, event and facilities assets across the venues and towers, and hospitality estates across the hotels. Manual methods cannot keep these accurate at smart-city scale.
We deploy UHF RFID against exactly that — bulk-reading hundreds of tags per second with no line of sight — designing, deploying and integrating the system as one GCC team from our Abu Dhabi base.
Talk to an RFID specialistAnchored in Lusail’s smart-city economy — retail, hospitality, events, construction and facilities.
Lusail’s malls and high streets demand accurate, always-available stock. Item-level inventory, apparel tagging and loss prevention with fast counts.
Explore solutionLusail’s Marina District hotels and mixed-use towers run large asset and linen estates. Track FF&E, linen and facilities assets with fast audits.
Explore solutionThe 80,000-seat Lusail Stadium and entertainment venues host major events. Track event assets and credentials, and manage access and crowd flow.
Explore solutionLusail’s ongoing build-out, including its ready-mix and precast operators, runs on materials and plant. Track stock, returnable assets and dispatch with an auditable register.
Explore solutionLusail’s business and data-centre estates hold large IT and fixed-asset registers. Tag, locate and audit IT and facilities assets in hours instead of weeks.
Explore solutionLusail’s medical district runs on equipment availability. Locate mobile medical assets, manage consumables and keep an auditable chain of custody.
Explore solutionWe deploy across the municipality — Lusail’s districts, venues, retail, construction sites and towers.
Lusail is in Al Daayen, about 23 km north of Doha — not a Doha district. Al Daayen has no seaport or free zone. Energy City is a business and office district, not heavy industry. Named areas are examples of where we deploy. Brocode Solutions is UAE-based and has no Al Daayen office.
We assess your requirements, materials and sites and design the right RFID architecture — starting remotely from our Abu Dhabi base.
Hardware selection, tag testing and a controlled pilot validate read performance before any full rollout.
Our project team installs and tunes the readers on site and integrates the data into your ERP, WMS or POS.
Maintenance, spares and read-rate audits keep accuracy high — one team on your account for the long run.
Tell us what you need to track and where in Al Daayen you are. Our specialists will come back with a tailored recommendation and quote — usually within one business day.